Farm Credit Services of America

Farm Credit Services of America, based in Omaha, Nebraska, was moving toward an omnichannel experience amid financial uncertainty and a rapidly digitizing customer base. The goals covered digital products and customer engagement, a more mature experience design team, stronger design systems, and a holistic view of the customer.

I worked with FCSA’s experience design leadership, board members, and customer experience and innovation teams.

• Secondary research across annual reports, published studies, comparable systems, and FCSA’s own database
• Netnography of app and online community discussions about agricultural equipment, fear of technology, and younger farmers
• Competitive analysis and qualitative research
• Wireframes, personas, and service blueprints

• 48%of farmers name price increases as their main risk, with overall costs up 13% in two years
• 3xmore likely to use hedges among farmers facing commodity-price issues
• 72%more likely to use crop insurance among those same farmers

An app that streamlines agricultural finance, with AI-integrated support built around real farmers and their needs.

This was my first time working in Figma and Miro. I applied R to interpret large datasets, and adjusted my language and presentation style for audiences who rely on older methods.

“Inzovu has been instrumental in the advancement of our organization’s design maturity and digital transformation.”