Bass Spot

Develop a more intentional digital strategy that could strengthen Bass Spot’s online presence, communicate the value of its inventory, and build meaningful connections with potential customers.

The aim was to move beyond simply publishing content toward understanding what resonates with customers, why certain content performs better than others, and how those insights could inform a more effective digital strategy.

My approach focused on understanding how musicians engage with digital content, what influences their interest in instruments, and how Bass Spot could better connect with its audience across platforms.

• Audience & Market Research

  Examined how musicians discover boutique bass guitars, interact with specialized retailers, and engage with competitors’ content across platforms.

• Content & Engagement Analysis

  Evaluated Instagram performance, looking past engagement numbers to how format, presentation, and messaging shaped audience response.

• Platform-Specific Strategy

  Tailored product demonstrations, photography, educational content, and storytelling to Instagram, Facebook, and YouTube while maintaining a cohesive brand identity.

• Iterative Content Development

  Used audience feedback and performance metrics to keep refining messaging, visual presentation, and publishing strategy.

• Authenticity

  More than a sales account.

  Videos of people playing the basses drew more attention. People said these made it feel like a real instrument account, not just a place selling gear.

• Priorities

  Sound before specs.

  Most of the time, people seemed to care more about how an instrument sounds and how it looks in photos than about its technical specs.

Design & Graphics

Canva · Photoshop

Video & Publishing

OBS · Buffer

Research into strategy.

The work is ongoing, with content, messaging, and publishing strategies still being tested and refined across platforms.